Who Shapes Health Opinion Now? Inside the Rise of News Influencers & Emerging Media, and How Biopharma Should Engage

Session details:

As algorithm‑driven feeds, creator‑led commentary, and emerging media platforms increasingly shape how health information is discovered and shared, opinion‑driven news influencers now play a significant role in informing public attitudes about science, medicine, and care. These voices command strong loyalty and trust, even as the boundaries between reporting and interpretation continue to blur across audiences of all ages. 

For the first time ever, Syneos Health will unveil findings from a new, proprietary survey conducted in partnership with The Harris Poll, examining how today’s information ecosystem, and the echo chambers within it, are shaping how people make healthcare decisions. This panel will examine the findings and what it means for pharmaceutical and biotechnology companies navigating trust, credibility, and reputation in an increasingly fragmented environment.