Burn the Playbook: Reinventing Biotech Communications Through Chaos, Change, and Comeback

Session details:

Biotech is no longer operating in a stable, linear environment. Regulatory shifts, scientific complexity, AI, and investor scrutiny are hitting all at once. To survive this era, we need to blunt change with change. That means reinventing how we communicate. 

This session brings together agency and client-side voices to explore what’s next: smarter earned media in a shrinking landscape, AI-powered audience simulation, emerging media and influencer ecosystems, and agency-client collaboration models built for impact. Forget the familiar. We’ll uncover the unconventional moves that enable communicators to lead when the ground is shifting.