Communication as a Business Driver: Aligning Narrative with Pipeline, Partnerships, and Corporate Strategy

Session details:

This session positions comms as a strategic growth engine, not a support function. Leaders discuss how corporate storytelling shapes capital strategy, clinical progress, partnership visibility, and the company’s long-term market position.

Takeaways:

• Turn clinical milestones into strategic communication moments that other business units
• Use narrative to accelerate trial recruitment and patient engagement
• Investor expectations: what analysts want to hear—and what they don’t
• Best practices for ensuring R&D, clinical, and comms speak with one roadmap
• Discuss methods to measure communication ROI: reputation, deal flow, and market positioning