Sara Jane Baker

Bio:

Sara is a 40 Under 40 honoree and is General Manager, Head of North America of dna Communications - a healthcare public relations firm. She is known for blending strategic insight with emotional intelligence to lead earned-first campaigns across health, corporate, and consumer sectors. With deep expertise in women’s health, oncology, rare disease, and health tech, she has led more than 65 U.S. FDA approvals and major global milestones for brands like Novartis and Johnson & Johnson to consumer programs for COVERGIRL, Tide and Pantene. Prior to joining dna in 2024, she spent nearly a decade as Managing Director of Global Media at Marina Maher Communications, earning top-tier media placements and recognition from Cannes Lions, CLIO, and PRWeek.