Andrea Kaufmann

Bio:

Andrea Kaufmann is a global marketing expert at SAP. Andrea is focused on driving end-to-end marketing strategy and execution for the life sciences and healthcare industry. In this role, she leads global marketing planning, campaign development, and digital presence to build pipeline and strengthen customer engagement. Andrea collaborates across teams and regions to deliver consistent messaging and impactful campaigns, ensuring alignment with overall business goals. Her responsibilities span from managing key digital channels to coordinating global events and executing integrated campaigns.

With a track record of successfully leading complex projects and cross-functional initiatives, Andrea combines strategic planning with hands-on execution to deliver measurable marketing impact and growth in the life sciences and healthcare sector. Andrea received her MBA in Business and Marketing from St. Joseph’s University in Philadelphia, PA, and earned her bachelor’s degree from Widener University in Chester, PA.